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Reach 190,000+ REALTORS Across California
®
Connect with one of the largest and most influential REALTOR® communities in the country. CALIFORNIA ASSOCIATION OF REALTORS® offers unmatched access to real estate professionals who influence purchasing decisions, recommend vendors to clients, and actively invest in tools that grow their businesses. Through a mix of high-impact digital advertising, targeted email, and industry-leading conferences, C.A.R. helps partners drive awareness, leads, and long-term growth.
WHO WE ARE
C.A.R. at a Glance
The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) is a statewide trade association representing REALTORS® involved in all aspects of the real estate business. C.A.R. members subscribe to a strict code of ethics and rely on the association for education, advocacy, tools, and timely industry information.
Membership Reach
190,000+
members statewide
Nearly ONE-SIXTH
of all REALTORS® nationwide are C.A.R. members
Member Profile Highlights
74%
Sales/Broker Associates;
24%
Brokers/Owners/Managers
$118,800
Median household income
92%
Recommend products or services to clients
53.9
Average age;
56% hold a 4‑year degree or higher
AUDIENCE & DEMOGRAPHICS
PROFESSIONAL FOCUS
Residential Real Estate
Property Management
Commercial Real Estate
81%
19%
14%
Technology & Business Characteristics
Operate a Company Website
Actively Use Social Media
Median Annual Sales Volume
$2.3
86%
58%
FEATURED OPPORTUNITIES
REimagine!® Conference & Expo
Connect with thousands of REALTORS® across California, generate leads, and showcase your solutions. Drive leads with built-in expo traffic and high engagement.
