WEBSITE ADVERTISING
WEBSITE ADVERTISING
High impact placements on CAR.org that connect you and your brand with active and engaged REALTORS®.
CAR.org Exit Page –
Full Landscape Banner
A dominant, high‑impact banner displayed as members exit key areas of car.org. This placement offers 100% share‑of‑voice and strong impression volume among highly active REALTORS®.
Placement: Exit Pages, above the fold
Specs: 1920 × 480px (4:1)
Share of Voice: 100%
Pricing (CPM, 50k min)
50k
Impressions
100k
Impressions
250k
Impressions
$37 CPM ($1,850)
$31 CPM ($3,100)
$25 CPM ($6,250)
CAR.org Content Page –
Half Page Banner
A prominent unit appearing alongside editorial and educational content. Available above or below the fold for scalable reach and consistent exposure.
Placement: Content Pages
Specs: 300 x 600px (1:2)
Visibility: Above or below the fold
Pricing (CPM, 50k min)
ABOVE THE FOLD
​
$20–$12 CPM
(Volume- Based)
BELOW THE FOLD
$18–$10 CPM
(Volume- Based)
CAR.org Login Page –
Leaderboard
A high‑visibility placement shown as members log in, capturing attention during repeat, high‑intent interactions.
Placement: Login page, above the fold
Specs: 1200 × 150px (8:1)
Audience: CALIFORNIA ASSOCIATION OF REALTORS® Members
Pricing (CPM, 50k min)
50k
Impressions
100k
Impressions
250k
Impressions
$24 CPM ($1,200)
$20 CPM ($2,000)
$16 CPM ($4,000)
